Television Popularity Of Television Tv - 800 Words

Introduction Five years ago, wine, popcorn and pajamas wouldn’t bring special attention to television. Today however, the combination is linked with TGIT or â€Å"thank god it’s Thursday† on ABC. The network has created a weekly tradition of Shonda Rhimes shows on Thursday night (Hinckley, 2015). Placing three of her shows; Grey’s Anatomy, Scandal and How to Get Away with Murder back to back. This has created an audience who tune in for three hours of live network television every week. ABC has carved a place into their audience’s schedule and created a strong brand identity to keep them tuning in week after week. Before the American Broadcast Company, or ABC, became the Thursday go to channel for Shonda Rhimes shows, the network had a rich†¦show more content†¦However, it is important to understand the viewer the network’s primary member or in other words, the person most likely to tune in to the station. This person, this target au dience, will be called Raven. Raven is female and recently turned 26. ABC reaches Raven because the three shows all have relationship heavy dramas that target a female and feature young adult characters. Raven is in the midst of her career in business. She is working her way out of an entry level position in an office and is hoping to manage in the future. Raven enjoys these three ABC shows because they feature strong female characters who are working hard in their perspective fields just as she is. ABC offers Raven a chance to see other strong women taking charge and commanding attention and respect in what many would consider male dominated fields. Raven comes home after a long day of work, pops some popcorn for a snack, pours a glass of wine and settles in on the couch to take her mind off the stress of the day. ABC offers her a full night of her favorite shows to get involved in the drama and adventure for a full three hours. It is Raven’s favorite part of the week. She c an rely on ABC to provide this for her. Program Recommendation Another show currently running on ABC Raven would enjoy is Quantico. Quantico is an hour-long crime drama series. It focuses on the training and future work of FBI agents and their personal drama. Raven would enjoyShow MoreRelatedThe Popularity Of The Television Tv2031 Words   |  9 Pageshas become very common as Internet TV is fast replacing Linear TVs. The world’s leading TV networks are moving to Internet TV which have platforms designed to showcase real-time HD content. 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